Designation:Executive President of the NOBIS Consortium of Ecuador
Award Name: Iconic Business Women of the Decade
Isabel Noboa Pontón de Loor is Executive President of Nobis of Ecuador, a business consortium that actively and successfully participates in a range of economic sectors, including agribusiness, real estate, tourism, industrial production and commerce. With its focus on innovation and on corporate social responsibility, Nobis is one of Ecuador’s leading businesses, having been recognized through various international awards and, certifications. Nobis of Ecuador’s companies boast growing sales in excess of US $300 million per year in revenue and have some 8,000 employees, firmly establishing the Consortium among the country’s leading businesses. The Consortium, founded in 1998, is currently engaged in a strategy of diversification and internationalization, the next step in its continuing evolution and ongoing development and growth. This effort positions the Nobis Companies as Ecuador’s first business consortium with global ambitions in key sectors. Ecuador’s Vistazo Magazine recently featured a poll of 500 Ecuadorian business people which revealed that Mrs. Isabel Noboa is considered by her colleagues to be the most innovative and respected businesswoman in the country. “The poll taken this year by Vistazo shows that her leadership role continues to grow. She won in two categories: most respected and most innovative. What’s her formula for success? It’s a mix of three key factors: betting on the financial markets as a means to finance her projects, surrounding herself with experienced executives to head the consortium’s various business ventures,” and a sharp business sense, said Vistazo. Mrs. Noboa de Loor has been involved with charitable organizations for several years, shaping her deep commitment to improving Ecuadorian society through increased access to education, healthcare and families’ well being. The Nobis Foundation that she leads seeks to promote social change as a means to confront Ecuador’s development challenges. The foundation’s activities have benefitted more than 100,000 people of limited economic resources across the country. Mrs. Noboa is also active in the Luis Noboa Naranjo Foundation and the “Seeds of Love” Foundation, and has launched several sociallyminded initiatives, including the “Nobis Excellence Awards” which recognize Ecuador’s young professionals. Mrs. Noboa also has a deep interest in helping Latin America’s female entrepreneurs, as well as the region’s female executives, to more fully participate in the development of their companies and own businesses, and their countries’ broader economies. It is with that in mind that Mrs. Noboa is embarking on a personal effort as well as through the Nobis Foundation to take an indepth look at the topic and identify public policies and actions that will help promote entrepreneurship among Latin American women. Isabel Noboa Pontón de Loor completed her primary school studies at St. George’s School Clarens in Switzerland, where she furthered her mastery of French, English and Italian. She earned a General Certificate in Economics (GCE) from the University of London. She completed additional studies at respected institutions, including Guayaquil Catholic University, New York Marymount University and Harvard University. Outside of her business management role, she has occupied several leadership posts, including President of the Business Advisory Board on Competitiveness in 2000, President of INCAE’s Ecuador chapter from 1999 to 2005, and member of the Ecuadorian Total Quality Corporation. In 2002, she served as President of the National Competitiveness Advisory Board where she held the rank of Minister of State. She has received numerous government recognitions and the most important business awards, such as “Ecuador’s Most Respected Business Leader” in 2007 and 2008 as determined in a poll conducted by Pricewaterhouse Coopers and the weekly Lideres of the El Comercio newspaper, organizations that had placed her earlier in second and third place, respectively, in 2005 and 2006. She was also recognized by the Ecuador’s Corporations Superintendence as the Top Businesswoman of 2006, and by Hogar Magazine as Woman of the Year in 1998, 2003, 2006 and 2009 in the Business category. Regional business and finance magazine América Economía considers her to be one of the most influential business leaders in the region, and El Mercurio newspaper in Santiago, Chile and El Tiempo newspaper in Bogotá, Colombia recognize Mrs. Noboa as one of Latin America’s top businesswomen.